Lately I’ve been hearing top designers say things like everything is in style and things don’t move on a trend curve as they used to. I think this is a very valid point in this day and age. Dressing is more of a personal expression of who you are… and more importantly who you are that day because dressing is supposed to be fun and it can change up day to day! I love the way Jcrew has worked this into their new marketing. Rather than focusing on one main trend they focus it more on the person buying and what their mood might be that day. They are calling it ‘Style alter ego to suit every mood’. Are you Sugar or Spice? Tame or Wild? Naughty or Nice? See for yourself at Jcrew.
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